Learn analytics with free online courses
Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
Analytics Academy Courses
Google Analytics for Beginners
Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
Advanced Google Analytics
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
Google Analytics for Power Users
After you’re familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.
Getting Started With Google Analytics 360
Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.
Introduction to Data Studio
Introduction to Data Studio helps you learn and practice beginner steps in connecting your data and building Data Studio reports.
Google Tag Manager Fundamentals
Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.